d20 Product Interest

In 2001, James Kittock conducted an online survey of d20 consumers, which had 524 respondents. He put it up publically for some time, but has since taken it off the net and requested that it not be distributed. Thus, the full data is not available. However, I thought it would be fair to give at least a brief overview of his findings.


Overall Interest

The first rating question asked of the respondents was:

"Overall, how interested are you, yourself, in purchasing the following categories of d20 System accessories for use with the Dungeons & Dragons game?"

The results are summarized in the following table (the category descriptions are shown exactly as the appeared on the survey).

Category Score
Sourcebooks, including monsters, magic items, character classes, etc. 74%
Campaign setting materials, including gazetteers, maps, etc. 49%
Adventure scenarios, including self-contained modules, campaigns, etc. 46%

The following diagram shows the results in more detail:


Detailed Findings: Campaign Materials & Sourcebooks

Question

Subquestion

Score

100. Interest by type of content

Player character options, such as new classes and races

66%

Magic, including items and spells

62%

Creatures or monsters

55%

Deities, gods, or other supernatural powers

36%

Non-player characters (NPCs), such as heroes and villains

33%

110. Interest by style of setting

'Medium fantasy' settings, with less magic, PCs that are heroic but not superheroes, etc. (think along the lines of Greyhawk)

64%

'High fantasy' settings, with lots of magic, powerful monsters, deities walking the earth, etc. (think along the lines of The Forgotten Realms)

48%

'Low fantasy' settings with little magic and a nearly real-world feeling

31%

120. Interest by locale or theme

Pseudo-medieval Europe settings (knights, wizards, etc.)

70%

Pseudo-medieval Asia settings (samurais, ninjas, etc.)

39%

Subterranean or underground settings

39%

Pseudo-ancient Europe settings (Roman empire, Greek city-states, etc.)

36%

Extraplanar or outerspace settings

35%

Gothic or horror settings

33%

Aquatic or underwater settings

26%

Other pseudo-historical settings (Aztecs, Timbuktu, etc.)

21%

Pseudo-prehistoric settings (cavemen, dinosaurs, etc.)

13%

130. Importance of product features

Depth of content

96%

Presentation of content

83%

Pull-out maps

39%

Quality of cover and interior artwork

39%

Hardback binding

24%

Full color illustrations

18%

140. Importance of purchasing factors

Recommendations from friends or other gamers

68%

Skimming the product in a store

67%

Previous experience with publisher's products

59%

Third party reviews

31%

Publisher brand name

26%

150. Likelihood of purchase by channel

Retail store, such as a gaming store, bookstore, etc.

87%

Mail-order from online store or publisher website

40%

Download and print yourself from online store or publisher website

33%


Detailed Findings: Adventure Scenarios

Question

Subquestion

Score

200. Interest by type of content

City or town adventures

72%

Wilderness adventures

60%

Mysteries or puzzles

60%

Dungeon crawls

49%

210. Interest by amount of time designed to be played

Two to five sessions

71%

An entire campaign

53%

Six to ten sessions

52%

A single session

47%

220. Interest by character levels

Mid-level characters (approx. levels 7-14)     

72%

Adaptable to a wide range of party levels

66%

Low-level characters (approx. levels 1-6)     

63%

High-level characters (approx. levels 15+)     

44%

230. Interest by setting

No particular campaign world at all (i.e., scenarios that can be easily 'dropped into' an existing campaign world)

79%

An existing published campaign world, such as The Forgotten Realms, Greyhawk, Kalamar, etc.

58%

A new, unique fantasy campaign world

30%

240. Importance of product features

Compelling plotline

93%

Maps drawn to scale

76%

DM aids such as charts summarizing monster stats

74%

Difficult combat challenges

58%

Player handouts, such as letters, clues, etc.

58%

Artwork illustrating settings, situations, or NPCs

44%

'Boxed text' meant to be read aloud

32%

Random encounter tables

26%

Pre-generated PCs

10%

250. Importance of purchasing factors

Recommendations from friends or other gamers

73%

Skimming the product in a store

64%

Previous experience with publisher's products

56%

Third party reviews

33%

Publisher brand name

19%

260. Likelihood of purchase by channel

Retail store, such as a gaming store, bookstore, etc.

87%

Download and print yourself from online store or publisher website

43%

Mail-order from online store or publisher website

39%


John H. Kim <jhkim-at-darkshire-dot-net>
Last modified: Thu May 6 12:37:17 2004